Mobile provides brands with a mass market opportunity to engage with consumers.

• 3 Billion IPhone Applications downloaded in less than 18 months.
• Mobile internet shopping to growth to rise to $119 billion revenue in 2015
  (tech crunch)
• 1.7 million Nokia applications and theme downloads a day via Ovi
• 19 billion app downloads forecast by 2014
  (mobile entertainment)
• Mobile content market will exceed $44 billion in 2011