9th April 2007
Mobstar Media Hires Kendrick
Mobstar Media has appointed Andy Kendrick to launch its Marketing Services division into the mobile marketing arena. Prior to joining Mobstar, Kendrick was Head of Marketing for the Virgin Retail Group, launched Virgin Digital in the UK and most recently worked as Marketing Director for Pitch Entertainment Group, specialising in mobile marketing. Kendrick says he is delighted to be joining Mobstar.
“The great thing about Mobstar is that they offer three vital components to any successful campaign” he says. “Firstly they have a deep and global undertstanding of the type of content that people will respond to. Secondly, they offer stunning creativity and invention. And thirdly, they have a robust delivery platform and distribution network.“For brands or agencies looking to exploit their existing IP or get involved in mobile marketing, advertising funded content, viral marketing or IPTV, Mobstar are an ideal partner. I hope that by adding my understanding of brands, agencies and the mobile advertising sector we will make Mobstar Marketing Services a compelling proposition.”
Mobstar Media is a creative animation and film production studio founded in 2006 to create high quality video and animated content for mobile phones. Based in Brighton, Mobstar produces content for many of the world's top mobile aggregators and networks including 3, O2, Vodafone and Orange, as well as for publishers, TV and film producers and broadcasters, including Universal, Endemol and EMAP.
Headed up by double Royal Television Society award-winning Film Producer, Jamie Goldblatt, Mobstar Media employs the talents of 20 animators, writers, filmmakers, musicians and designers to create content that fuses creativity, imagination, originality and comedy to work across formats and devices.
Through its Marketing Services division, Mobstar is reaching out to agencies and brands that want both the creative input and delivery platforms to run mobile marketing campaigns across the world.